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Privacy Policy


We apply the highest standards of data security and privacy, please see Data and Payment Security.

The personal information we collect is only done so in order to comply with your request for a consultation, medical advice and a prescription. We also collect technical information in order to improve the customer journey on our site.

Lawful Processing of data

Personal data relating to health and medical information is classed as "Special category of data" for that reason it can be subject to certain exemptions and provisions.

Within the GDPR regulations there is a lawful basis for processing customer data:

GDPR Article 6 (1)(c): processing is necessary for compliance with a legal obligation.

Sky Marketing Ltd. is legally required to abide by regulations governing healthcare which require accurate information to be held on a patient record.

GDPR Article 9 (h): processing of special categories of personal data

Specifically, "processing is necessary for the purposes of preventive or occupational medicine, […] medical diagnosis, the provision of health or social care or treatment".

Sky Marketing Ltd. Privacy Statement

We at Sky Marketing Ltd. are the "data controller" trading as Doktorabc in the UK. Please contact us on for any issues or information relating to your personal data.

We take your privacy seriously and as such we are transparent about how your data is collected, stored, processed and shared. Please review the below documents: Data Sharing Policy Data and Payment Security and Terms and Conditions

We follow the current GDPR regulations and abide by the Data Protection Act.

Information required to provide treatment

At Sky Marketing Ltd. we provide health advice and offer treatment via prescription if deemed appropriate by our doctors. These medicines are provided via postal service from our fully licensed and regulated UK Pharmacy. As such, we must comply with the legal requirements for issuing of prescription medicines and the collection, processing and sharing of data. Part of our requirements includes confirming your identity, keeping up to date personal medical information and informing your own GP if you give us permission to do so.

Medical Records

In order to set up an account with Doktorabc, we require some basic medical information such as blood pressure, allergies etc. This is to build your core medical record. To then further order a prescription for a medicine you will be required to answer specific medical questions relating to that product and associated medical ailment. The answers to these are recorded and form part of the overall consultation process with our doctors. Our panel viewable for our doctors contains full history provided, answers to specific questions for that medicine, and any previous order history or advice provided. All of these in combination are used by the doctor to make a decision for issuing a prescription to the pharmacy.

If a doctor requests more information from a patient, the doctor will ask the patient and the patient can answer through the doktorabc-account on the website. This communication with the doctors is confidentially and forms part of the medical record.


In order to ensure effective healthcare treatment remotely, we require excellent communication facilities. This is done by patients providing their email address and phone numbers. Our primary form of contact is email communication, with secondary contact made via telephone or SMS. Messages from doctors and admin team will be submitted via email and will be visible on your account. Sensitive info will not be sent via email unless requested by the patient and reply via email is implied, unless indicated otherwise.


In order for medicine to be provided via post and for payment to be taken we require billing and shipping address to be provided. Each address is stored and recorded on your customer account.

Your GP Details

Sky Marketing Ltd. strongly advises that patients inform their local GP of any consultations had online and any resulting prescriptions issued. If you choose to include your GP, you will be asked to provide their details, to allow us to notify them directly via letter or email.

Pharmacy Records

Our partner pharmacy Innox Trading Ltd. enters relevant information you provide onto a Patient Medication Record (PMR) system. This PMR system acts as an independent record of any treatment supplied and is required for all pharmacies in the UK. The Pharmacy will also print a paper copy of your prescription which is stored on premises for 2 years as per GPhC Standards. The pharmacy may also carry out a PDS sync which matches your details correctly to your NHS record to ensure continuity of information across healthcare providers.


Automated notification e-mails will be sent to patients in the following circumstances:

- When placing an order

- When payment confirmed

- Remind for payment (after 3 days)

- When your order is approved/declined or the doctor has a question

- When the pharmacy has dispatched/shipped your prescription

- 7 days after order arrives, doctor ask about treatment

- Account Sign up– Password reset request

Patients cannot opt out of these e-mails as they are required to provide visibility of packages and provide our customers the best service possible.

* DPD will also send text message alerts regarding your delivery if you provide a valid UK mobile phone number.

Supplementary E-mails

When patients register with us we offer the opportunity to subscribe to our e-newsletter. The newsletters are sent on average once per month using GetResponse service. To understand what data we share with GetResponse please visit the Data Sharing Policy.

At Sky Marketing Ltd. we reserve the right to send mass e-mails for important drug safety information and important updates that affect registered users. For example, drug recalls by a manufacturer.

Visitor Tracking

Doktorabc uses Google Analytics website visitor tracking tools to give an overall understanding of user experience and behaviour, this allows us to improve our service. If you wish to view how this works please visit Google Analytics. If you wish to remove yourself from Google Analytics you can change your browser settings or create add-ons here

Cookie Policy

Click our full Cookie Policy  and read before using our website, this will also advise on removal of cookies if required. By visiting our website, cookies will be stored on your browser on both mobile and computer. Cookies are there to help support your use of the website. By agreeing to this policy and using our website you consent to cookies being inserted on your device.

Retaining your data

Your data will be retained indefinitely, please see Data and Payment Security which highlights the safety measures taken to secure your data. This is done so to comply with regulation in healthcare. It is also important for both patient and doctor if an issue ever arises with prescribing or dispensing.

The page How long should medical records (health records) be kept for? Indicates that records should not be deleted for the "foreseeable future".

You are free to disable your account at any point.

Automated Doctor Questions

Many of the prescription-only medicines on the website have questions designed to automatically exclude patients from treatment before they reach the doctor for consultation.

Automated purchase tracking

Our software is built to ensure that patient safety is paramount. Once you have created your account this will be fixed and any new account set up with similar details will be flagged to our customer care team. We also restrict purchases of certain medicines to ensure only a safe quantity of medicines are in a person’s possession at any one time.

Access to your data

Patients are free to update their account info by logging onto their account. Changing a name on an account can only be done via our customer care team for valid reasons. E.g. legal change of name due to marriage.

Patients can also request the full view of the data held by us under the new GDPR legislation. This can be done by contacting

Who we share your data with

We at Sky Marketing Ltd. only share your data with parties that help us to deliver you the best service online. For full view of who we share your data with please see Data Sharing Policy.

We will never sell your data to a third party for any reason.

Complaints regarding data

For all complaints or concerns relating to data, please forward details in writing .

In the unlikely event that you are not satisfied with how your complaint has been handled please visit Information Commissioner's Office to further your complaint.

EU General Data Protection Regulation Requests

GDPR is now a legal requirement in the UK from May 2018. This new legislation allows you the following rights:– the right to be informed– the right of access– the right to rectification– the right to erasure– the right to restrict processing– the right to data portability– the right to object– the right not to be subject to automated decision-making including profiling

In order to exercise any of these rights, or if you have a query relating to this legislation and how it impacts your use of our website please contact

Please be aware that GDPR provides exceptions including legal retention of data for legitimate medical health records.